“There is no secret that the American public and the public of every society on the face of the Earth is willing to consume crap. They are willing to consume crap from their cupboards and pantries and they consume crap on television. But they are very particular about which is which, and they don’t want to see them conflated. They don’t want the purity of their ‘tele-crap’ to be adulterated by merchandising of the fast food crap.”

Bob Garfield – Advertising Age

From the documentary The Persuaders