It is a common misconception that one’s interests predestine his reading list. In here I will seek to extrapolate a theory of mine that seeks to explain the nature of one’s interests in a more thorough way.

Interests … Search for information on Interests … New Information on old Interests and New Information on other Interests … New Interests and Old Interests … Search for information on Interests … New Information on old Interests and New Information on other Interests and Loss of Interests … New Interests and some Old Interests …

By now the reader is probably looking on the monitor screen with a slightly dumbfounded expression, his hand leading the mouse to the little X button in the upper-right corner … stop. The little diagram is of course utterly meaningless and misses the point of which I intend to inform you.

The misconception is that what you read reflects your interests, beliefs and so on. What I propose is that it’s also the other way around – what you read (you can substitute any other form of information gathering) will influence your interests, beliefs, even your fucking character. In other words if you read about something, that information will have both a conscious and a subconscious effect on you. You are what you read. This is a concept that gave birth to advertising.

What does this have to do with you then? Well, read what you want to become, never read just one view on any one thing, try to keep your horizons broad and divided, so as to never to fall in the dump of close-mindedness and intellectual constipation. Read shit, but follow it with something heavenly, then read something ridiculous, then something comic, then something you would never normally read, then something you don’t understand, then something utterly disgusting, read when you don’t feel like reading and vice versa … you get the picture.

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